PAL Airlines & Air Borealis Full Rebrand

I worked on the complete rebrand of both PAL Airlines and Air Borealis, working with the marketing team and an illustrator to give each brand a fresh, more modern and fun look while keeping their individual looks. We redesigned almost every visual touchpoint, including the websites, apps, brand guidelines, typography, colour palettes, advertising, aircraft seatbacks, and more. My contribution was on the design side of the rebrand, where I helped create the new websites, managed French translations, worked through bugs during development, and created interactive banners for both the websites and mobile apps, along with social media content and ads to announce the launch. Since the rebrand, I've continued to help grow the visual style of both brands by creating new concepts for illustrations. Starting with photography, I come up with ideas for how illustrations can interact with each image in creative and unexpected ways, and then reach out to the illustrator with my ideas.