Air Borealis Branding

Before the Air Borealis rebrand, I created a variety of marketing pieces that highlighted the destinations the airline serves and the important role it plays in connecting communities across Labrador. These designs were used everywhere from airports and conferences to career fairs and community events. Every destination had its own story to tell, so I leaned on photography to showcase the landscapes, people, and communities that make Northern travel so unique. I worked closely with the Air Borealis team, the Nunatsiavut Group of Companies, and partners from the Innu and Inuit communities to create pieces that felt thoughtful, welcoming, and true to the people the airline serves. These projects were created using Air Borealis' original brand, long before the recent rebrand. Looking back, it's been really rewarding to help shape the airline's visual identity through both its original look and the new direction it has today.