Nita Beer Company

To celebrate PAL Airlines' new route to Ottawa, I created a custom beer can label in collaboration with Nita Beer Company. Since Ottawa is my hometown, I was excited to bring a personal connection to the project and help showcase the city through PAL Airlines' original illustration style. The cans were designed to be served onboard PAL Airlines aircraft and featured at sponsored events, creating a fun way to introduce the new route and give travellers a small piece of the destination before they even arrived. This project was created before PAL Airlines' rebrand and followed the company's original illustration style. I researched Ottawa's landmarks, scenery, and local experiences to help develop the concept, then fully illustrated the destination scene myself. The goal was to create something that felt familiar to locals while capturing the excitement of discovering the city for new visitors. From developing the illustration to preparing the final packaging artwork, this project brought together destination storytelling, branding, and illustration in a way that was completely unique. It was probably the only project where I got to bring my design work home... and drink it.