PAL Airlines + Air Canada Aeroplan Partnership

pretty exciting project. I created the first round of visuals announcing the partnership, including META ads, Google Ads, website banners, and other digital assets introducing the Aeroplan program to PAL Airlines passengers. One of the fun parts of the project was finding ways to bring two brands together while keeping the designs feeling clean and natural. Every piece had to work across different platforms while staying true to both brands. The partnership has continued to grow, and so has the work. I still create marketing pieces that support PAL Airlines' Air Canada Express service, from campaign graphics to promotional assets highlighting new routes and destinations. It's been really rewarding to watch something that started as a launch campaign become an ongoing partnership that connects more communities across Eastern Canada, and to keep being part of it along the way.