PAL Airlines Billboard

I was tasked by PAL Airlines with updating the billboard outside of the St. John's International Airport. As they had just added new larger planes to their fleet as well as new destinations, I made these the focus of the ad in both the copy and visuals. To expand on this, I had the idea of showing off the aircraft to its full potential by having it go off the billboard. I got myself in contact with the billboard company to see if this could be done, as well as install pot lights in specific spots on the billboard where these lights would be on a plane, so that it had the same effect at night when driving by the airport.