PAL Airlines META Advertising

This project was all about showing off the incredible places PAL Airlines flies to across Québec. I created a series of social media ads that highlighted different destinations, with each one built in three different sizes. That meant every photo and illustration had to be planned a little differently so the design still worked no matter the format. One of my favourite parts was coming up with ideas for the illustrations. I'd start with a destination photo and think about what someone could do there, then work with the illustrator to bring those activities into the scene in a fun, playful way. The campaign also introduced the Québec Regional Air Access Program and helped explain how it makes travel to these communities more accessible. I created animated GIFs and digital ads for travel agencies and tourism partners, and I've continued working closely with Le Québec Maritime on everything from website banners and newsletters to blog graphics and seasonal campaigns. It's been a really fun brand to work on because every destination has its own personality, and there's always something new to create.