PAL Airlines META Advertising

PAL Airlines was looking for a way to advertise the east coast for travel including the West Coast of Labrador, the Maritimes, and St. John's. I wanted to focus on each destination's landmarks worth visiting and use photography to show this off in a set of carousel ads. These ads ran across META platforms, and once clicked a second redirect ad would be presented to the viewer with price-points. Each destination has two sets of ads, one using the word Discover, and the other Experience. This targets two different audience by showing off sights to see, and activities to do. I played on words with Wonders of the West Coast, Maritimes' Magic, and St. John's Sights.